"Gulf Coast Entrepreneur Reveals the Secret to Building Lasting Success After Losing Everything to One of America’s Worst Natural Disasters"
Watch The Story👇
WHO IS THIS BOOK FOR?
For the people who want to use their gifts and resources to help others, this book is for you. It’s a story about what happens when you put people first, when doing the right thing matters more than making the most money. Building a business isn’t just about profit; it’s about creating opportunity and helping others, even when it costs you something. That’s the ethos of this book.
You’ll especially enjoy it if you’re:
Someone building a business or leading a team and want to do it with integrity
An entrepreneur who believes culture matters as much as growth
A dreamer who’s been knocked down but still believes in starting again
A leader who values people over profit
Anyone who loves a good story about faith, grit, and redemption on the Gulf Coast
"Possibly one of the most unconventional business SuCCESS stories out there."
Dive into the story of Shaggy’s — and discover Ron’s belief in doing what’s right, even when it costs you.👇
From The Author
Hey guys, it’s Ron.
I wrote Shaggy's Cheeseburgers to remind folks that doing what’s right still matters. It’s a story of losing everything, rebuilding from nothing, and putting people first, even when every “business expert” said it was the wrong move.
If you’ve ever run a business, you know doing the right thing doesn’t always show up on a profit sheet, but it’s what builds something that lasts.
If you need a little hope, or just a good story about grit, faith, and second chances, I think you’ll find it here.
“Do the right thing, even when nobody’s watching — especially when it costs you.” — Ron Ladner
Not just a restaurant, but a family
This isn’t just a story about food — it’s about culture, comfort, and the simple rituals that connect people. The author leans into humor and heart, blending mouthwatering descriptions of cheeseburgers with character-driven storytelling that feels both ridiculous and strangely profound. At times, it reads like a love letter to fast food; at others, it sneaks in commentary on friendship, memory, and the way small pleasures shape our lives.
5.0 out of 5 stars Inspiring, true life story...Shaggy's is a good read.
Ron Ladner takes you on his personal journey, shaped by disasters, sculpted by persistence and built on a damn good cheeseburger. It is a lesson in history, resiliency, and leadership. It’s raw and honest, dragging the reader through life’s natural and man-made disasters. It’s peppered with rescues and recovery, followed by love and loss. You’ll see names of places and people you know, or wish you’d met. Ladner introduces you to a girl named Laura, a boat captain named Rimmer, a bunch of rescue dogs, a few orphaned elephants. He takes you along as he develops five waterfront restaurants with a make ‘em happy vibe, cutting-edge technology, and a quest to value employees. He invests all he has—personally, emotionally, and financially—in his community, family, and Shaggy’s. He wins. He loses. He fishes. He keeps the faith. It’s all here
Not just a restaurant, but a family
This book was a phenomenal read; I could not put it down once I started. As a native of The Pass, I was more excited than anything to read this book. Upon reading, I quickly noticed that this book is about more than just a cheeseburger or the restaurant. It is more of a memoir of what determination, persistence, and good ole' fashioned morals can get you in life.
Starting the book, I quickly saw that Ron was someone who grew up humbled and knew the things that mattered most in life, family and faith. This book moves between Ron's upbringing, Hurricane Katrina, and how Shaggy's becomes "Shaggy's".
Reading the stories of Hurricane Katrina instantly took me back to August 29, 2005, and the devastation I (we all) felt then. His testimonies of the community coming together were exactly that! It didn't matter where you lived on the Gulf Coast; we were all there to help each other. That is what The Pass is all about: coming together as one in times of devastation.
About Shaggy's
Shaggy’s started as a little dream on the Gulf Coast, a place where folks could kick back, eat a good burger, and feel like family. We didn’t build it to be fancy. We built it to be real. The kind of spot where the food’s great, the view’s better, and the people treat you like they’ve known you forever.
Over the years, it’s grown into more than a restaurant. It’s a reminder that when you take care of people, your team, your guests, and your community, good things have a way of multiplying.
That’s what Shaggy’s is all about. Good food. Good people. Good times.
Frequently Asked Questions
Is this a business book or a personal story?
Both. It’s a true story about life, leadership, and rebuilding after loss. You’ll find lessons every business owner can use, but it’s written in a way anyone can relate to.
Do I need to own a business to enjoy it?
Not at all. This book is for anyone who believes doing what’s right still matters — whether you’re leading a company, a team, or your own family.
What will I actually take away from it?
You’ll learn how putting people first can build a culture that lasts, how to lead with heart, and how faith and integrity can carry you through any storm.
Is it a faith-based book?
It’s rooted in faith and character, but it’s not preachy. It’s honest, practical, and full of real-life lessons
Why should I read this instead of another business book?
Because it’s not theory — it’s a story that proves success isn’t about shortcuts or hype. It’s about people.
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